About Data Usage in “DataCurrent”
On this page, we will explain handling of “Informative data” (*1) in “DataCurrent”,
the data consulting service presented by DataCurrent Inc. (hereinafter referred to as “our company”).
Our company will comply with applicable laws and regulations, and endeavor to properly manage and protect informative data.
*1 “Informative data” is the log information used of the Internet that cannot identify individuals, such as information about gender and hobby, information written in cookie, IP address information, and browsing and purchase history.
For specific informative data handled in DataCurrent, please refer to “2. Types of Informative data to be acquired”.
01.How to obtain informative data
DataCurrent acquires informative data from web sites and applications as well as other medias managed by DataCurrent participating companies
such as publishers. It may also the case that we receive informative data directly from partner companies.
We will not acquire information that can identify specific individuals.
02. Types of informative data to be acquired
Informative data acquired with DataCurrent is as follows.
- Browsing history of web pages (time of browsing and URL of web page)
“URL” means the address of a web page, which is the character strings displayed in the address bar of web browser.
- In-page information (meta information, referrer information)
“Meta information” is a collection of various information (page description, type and etc.) related to the web page you are browsing.
“Referrer information” means the URL of the web page that was being viewed just before the web page currently being viewed.
- Cookie information
“Cookie” means a mechanism of temporarily writing and saving data to a user’s computer through web browser.
In the cookie, information is written such as a unique ID for distinguishing individual users,
and this information is called “cookie information”.
- IP address information
It is an identification number allocated to a computer connected to network such as Internet or intranet.
This identification number allows to determine the area the user is using computer.
- Attribution information
It is information such as gender, age, and etc.
- User agent information
It refers to information such as type and version of web browser, and type and version of OS that user is using.
- Advertisement identification ID of smartphone
It is an ID for advertisement delivery identification that is anonymous and refreshable by smartphone.
- Geo location information of smartphone
It refers to geo location data of mobile devices obtained by GPS based functions or other geo tracking functions and time of the obtainment.
03. Purpose of using informative data
DataCurrent uses acquired informative data for the following purposes. Also, if you are using multiple devices,
it we may also be the case identifying users across the devices.
- Classifying users according to the specific conditions such as interest, age group and etc.
Information of this classification is called “segment”, and it is used for delivery of targeting advertisement,
creation of advertisement delivery report, user analysis of website, and development of advertisement product and etc.
※ Segment does not identify specific individuals.
- It will be provided to our partner companies. Informative data provided by our company is used for delivery of
targeting advertisements and etc. To see the further information about specific usage of the partner companies,
please refer to the service site of partner companies from the URLs in “7. Opt-out III”.
04. Providing informative data to partner companies
Our company will provide informative data to partner companies that comply with applicable laws, regulations,
and standards established by our company. We do not allow affiliated companies to identify specific individuals by using
the informative data provided by us without user’s consent.
If you do not wish to offer to partner companies, please do the procedure of “7. Opt-out I”.
05. Retention period of acquired informative data
The informative data acquired with DataCurrent is stored for up to two years from the time the user last viewed the DataCurrent
participating company’s website.
06. Care to the privacy
Our compnay takes care of user’s privacy in an appropriate way to each kind of informative data in each step of obtaining, storing, processing, and providing it.
I: If you wish DataCurrent to stop acquiring informative data, generating and using segments, and providing segments
to affiliated companies, please click [Opt-out] below.
* The suspension of providing segments to partner companies is aimed at the future.
In order to stop the use by partner companies regarding the segments provided in the past,
please do the following procedure II together.
II: If you wish to stop the use of informative data by the following partner companies,
please do the opt-out procedure from the following link.
・ Amobee, Inc.(Turn)
・ Google Inc.
・ Adobe Systems Incorporated (TubeMogul)
・ Video Research Ltd.
・ deqwas inc.
・ Supership Inc.
・ the Trade Desk
・ CRAID Inc.
・ GMO AD Marketing Inc.
・ LINE Corporation
・ ADK Marketing Solutions Inc.
・ Zucks, Inc.
・ Adform A/S
・ Tapad, Inc.
・ SpotX, Inc.
・ Taboola.com Ltd.
* Please Note *
If you change your web browser, if you delete cookies, or if you use another computer different from the one you opted out,
you will need to process opt-out again.
III: With certain operation on smartphone, you can reset advertisement identification ID of the smartphone.
This will make disable to use information related to the advertisement ID that our company owns before resetting.
In addition, by changing the setting, you can prevent acquiring advertisement ID from the device.
For more details of resetting advertisement identification ID, please refer following URLs.
Please check from the link below.
09. Contact Us
For questions and consultations regarding DataCurrent, please contact us.
Contact: DataCurrent Inc.